In Your Community

Goodwill Industries of North Central Wisconsin is one of 207 regional Goodwill organizations throughout North America and across the world. A member of Goodwill Industries International, we have been serving our local Wisconsin communities since 1971.

We currently serve 35 Wisconsin counties from Manitowoc to La Crosse and as far north as Rice Lake and Rhinelander. With 25 retail store locations and training centers (and more to come), there is probably a Goodwill near you. Check the map for the nearest location and stop by to shop, donate, and save. Or you can shop Goodwill online at

Still looking for more? Visit our informational site for details on Goodwill Industries of North Central Wisconsin.

View Goodwill NCW Retail Locations in a larger map